Our Story

Hi, I’m Doron, the founder of ANML.

You might be wondering: why make moisturizer out of beef tallow?

Fair question. It all started during the pandemic, when like many of us, I became hyper-aware of my own health. I was dealing with a variety of health issues that became more pronounced in isolation. While I worked with conventional and functional doctors, I also started experimenting with my daily habits to see how I could feel better.

It began with diet. At one point, I was eating takeout nearly every day. I noticed that after most meals, I felt nauseous, anxious, and off. That led me down a rabbit hole about processed food and seed oils. Eventually, I tried the carnivore diet—and surprisingly, it worked. My digestion improved, and even my sleep and anxiety got better.

While carnivore wasn’t sustainable for me long-term, I transitioned to an animal-based way of eating, hence the name: ANML. I now focus on nutrient-dense, high-quality foods: grass-fed, regenerative, organic when possible. Yes, I drink raw milk and eat raw cheese. Yes, I read every ingredient label.

That obsession with clean ingredients didn’t stop at food. It made me question every product I was putting on my body, too: toothpaste, soap, moisturizer.

One day I looked at my bottle of Kiehl’s—a product I trusted because it was at Equinox and carried a luxury price tag. But the ingredient list told a different story: dozens of unrecognizable chemicals, and yes, seed oils.

So I started researching natural alternatives and discovered tallow balms. I ordered everything I could find.

Most were disappointing. Some had mystery "essential oil blends," others were overly hard or too oily, some just smelled bad. Many weren’t even made with grass-fed tallow, and few used suet—the most nutrient-dense part.

So I made my own. It had to meet the same standards I hold for food:

  • Grass-fed and finished
  • Made from suet, not trim
  • No unnecessary ingredients
  • No plastic packaging
  • Never made or sourced from China

After months of testing, tweaking, and yes—trying honey, olive oil, no-whip versions, and more—I landed on the formula we sell today.

My mission with ANML is simple: to make the highest quality, natural products possible, without compromising integrity for marketing.

We’re just getting started. If there’s something you want to see next, I’d love to hear from you. Use the chat bubble on the bottom right of your screen, or email me directly at info@anml.us.