Our Values


We believe in sourcing and manufacturing our products in America.

Better for the environment.

  • We only work with farms that practice regenerative agriculture. This method of farming helps protect our environment and actually reduces the carbon in our atmosphere! Additionally, by not having to ship products from thousands of miles away you are further reducing carbon emissions.

Supports our local communities and businesses.

  • When you buy American-made products, you are putting money back into the American economy. This helps to create jobs, boost the economy, and strengthen our nation.

Higher quality.

  • American manufacturers are held to higher standards of quality control. They also use higher-quality materials and ingredients.

    More ethical.

    • American manufacturers are subject to stricter labor laws, pay their workers a fair wage and provide them with safe working conditions.


    We believe in using natural materials and ingredients.

    Natural and organic ingredients.

    • Our products are made from natural and organic ingredients. These ingredients are grown without the use of additives and chemicals such as pesticides, herbicides, synthetic fertilizers, and genetically modified organisms (GMOs).

    Better for your health.

    • They are less likely to cause irritations and allergies, and they are more likely to be beneficial to your skin.

    Better for the environment.

    • They are grown without the use of harmful chemicals, and they are less likely to pollute the water and soil.


    We believe in making products that have only what you need, and nothing that you don't.

    Using only what you need.

    • This means avoiding products that are full of unnecessary ingredients, which can be harmful to your health and the environment.
    • Companies often add unnecessary ingredients to their products to make more money. They do this by using cheaper, less-effective ingredients that can be harmful to your health.
    • By only using the necessary ingredients, you can save money and get a higher quality product. This is because you are not paying for unnecessary ingredients that do not benefit you.


    We believe in promoting a healthy lifestyle with an emphasis on proper sleep, a whole foods diet and daily exercise. 

    Live an active lifestyle.

    • Aim for at least 10,000 steps per day, ideally spread out throughout the day.

    Get good sleep.

    • Keep a consistent sleep schedule, both when you go to bed and when you wake up.
    • Keep your room as dark as possible.
    • Keep your room cool enough to ensure the deepest sleep (we suggest between 62-65 F)
    • Wear blue light blocking glasses if you will be exposed to blue light after the sun goes down.
    • Wind down before going to bed, this can be with meditation, reading a book, or another way that helps get your mind into a relaxed state.

    Whole foods diet.

    • Avoid all processed foods. Usually, if it has a list of several ingredients on it, it is bad for your health. Aim for the fewest number of ingredients in your food products.
    • Animal-based whole foods (e.g. Eggs, Beef, Milk) are a critical component of a healthy diet.
    • Get outdoors and be exposed to sunlight, but avoid getting sunburns.